- Summit Attendees / - registrants and in-person participants on CSUSB campus, across the span of the whole day = 1,100 unduplicated persons
- Summit Webcast #1 / - persons viewing on-line (live and on-demand) via organized viewing events, across 1,300 campuses/institutions/sites, and across 18 countries = 195,000 unduplicated persons
- Summit Webcast #2 / - persons viewing on-line (live and on-demand) but not part of an organized viewing event = 258,700 unduplicated persons
- Summit Planning and Production / - organizers and managers, campus faculty, staff and students, volunteers, advisors, media and viewing partners, sponsors and donors, exhibitors, institutional contacts, and speakers and presenters = 500 unduplicated persons
- AM/FM Radio / - multiple broadcast segments, teasers, and promotional PSAs = 28,000,000 (28 million) unduplicated persons
- Internet Radio / - multiple broadcasts and podcasts, teasers, and promotional PSAs, across 7 countries = 1,000,000 (1 million) unduplicated persons
- Public Television / - multiple showings and multiple segments across national markets, reaching 100,000 households or 300,000 television viewers each = 81,200, 000 (81.2 million) unduplicated persons
- Commercial Television / - multiple broadcast and news segments, teasers, promotional PSAs, partial coverage of program = 93,266,000 (93.27 million) unduplicated persons
- Cable Television / - multiple interview segments and showings aired across broadcast outlets and markets, reaching 1,006,000 households = 3,018,000 (3.02 million) unduplicated persons
- Print Media / - multiple articles, archives, mentions, spots, highlights and ads in newspaper, magazine and journal outlets, postcards, and other literature = 2,444,936 (2.44 million) unduplicated persons
- Professional Networks and Scholarly Outlets / - multiple conference presentations and exhibits, professional meetings, consultantships, network members, publication subscriptions, purchases and downloads, project associates, editorial board members and advisors, reviewers, and published authors = 102,475 unduplicated persons
- Social Media and Networks / - multiple internet and web-based technologies, list serves, friends, likes, groups, views, members, visitors, and subscribers = 1,500 unduplicated persons
- LEAD-Affiliate / - meetings, presentations and expos, special and co-sponsored events and conferences, webcasts, forums, and web-event watch parties = 4,000 unduplicated persons
GRAND TOTAL = 210 million persons (plus)*
* Based on yearly averages.